I´m a Digital, Growth & Brand executive with 15+ years of experience building and scaling digital businesses across beauty, wellness, fashion, retail and technology.I’ve worked across global companies, high-growth brands and startups including Amazon, Inditex, Sephora, Loewe and GdC Beauty Group, leading digital transformation, e-commerce, marketing and growth initiatives.My experience sits at the intersection of business, technology and brand.I’ve led e-commerce and digital ecosystems, performance marketing, CRM and lifecycle strategies, CRO, SEO and emerging AI-search/AEO strategies, content, influencers, affiliates and omnichannel growth. I’m equally comfortable working with creative teams, performance specialists, developers, product teams or C-level stakeholders.Over the years, I’ve managed digital platforms, technology partners and multidisciplinary teams, translating business objectives into scalable digital roadmaps and measurable revenue growth.Today I work across three complementary areas: digital leadership and transformation, fractional CMO advisory, and growth/business development for technology-driven companies.I’m particularly interested in businesses where technology, customer experience, brand and revenue come together.